This is the new direct mail that will reach qualified-minority students across the country. Though the direct program is not a new way for the Marine Corps to reach potential applicants, this new campaign is unique in that it is aimed at a specific audience. - This is the new direct mail that will reach qualified-minority students across the country. Though the direct program is not a new way for the Marine Corps to reach potential applicants, this new campaign is unique in that it is aimed at a specific audience.