MARINE CORPS RECRUITING COMMAND, Quantico, Va. -- In support of the troops overseas and in the United States Marine Corps, Coors Brewing Company will display a special Marine Corps paint scheme on their Nextel Cup Series No. 40 Coors Light Dodge in the Pepsi 400 at Daytona, Florida, July 3, 2004.
The team will display the title Marines and an Eagle, Globe and Anchor logo on the hood of the racecar. This is the second of four races of the 2004 season where the team will display the paint scheme.
“Coors is proud to be running a Marines paint scheme for four races this season,” said Steve Saunders, Director of Event Marketing for Coors Brewing Company. “Coors has a long tradition of supporting the men and women in the armed forces.”
Coors approached their car owner, Chip Ganassi Racing with Felix Sabates, and then the Commandant of the Marine Corps to offer this special initiative. Their goal was to show support for the men and women serving to protect our country.
“We plan to involve many Marines at the racetracks for well-deserved recognition from the NASCAR community,” said Saunders. “The 6,000 Coors employees and 10,000 people that distribute our beer nationally are united in our support for all the folks serving in the armed forces.”
The Commandant expressed his gratitude and was very honored to except this initiative.
“The United States Marine Corps is honored to see our Eagle, Globe and Anchor on the No. 40 Dodge,” said Commandant of the Marine Corps, General Michael W. Hagee. “We thank Coors Brewing Company and Sterling Marlin for extending this honor and recognizing the dedication and professionalism of Marines around the world.”
In addition to Marines being honored by this initiative, the Marine Corps Recruiting Command is particularly excited about the additional awareness the Marine Corps is receiving.
“It warms the heart to have a company such as Coors make such a contribution to the Marine Corps,” said Capt. Steven F. Lowery, special projects officer for Marine Corps Recruiting Command. “This contribution provides added exposure for our Marine recruiters across the nation.”
Sterling Marlin, a 28-year NASCAR veteran, is also scheduled to drive the car in the Brickyard 400 in Indianapolis, Ind., and the Checker Auto Parts 400 in Phoenix, Ariz.