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Sergeant Major Recruiting Station San Diego

Sergeant Major Recruiting Station San Diego

Photo by Sgt. William Hester

"A Nation's Call" is the latest advertisement released under the “Battles Won” strategy. “A Nation’s Call” unfolds by showcasing the full power of the United States Marine Corps engaged in an assault mission. Depicting a 5th Generation Marine Corps operation (naval integration, ship-to-objective, technology-fueled). As the Marines move toward the objective, each layer of ships, tanks, armored vehicles, planes and helicopters is removed. This visual story, in combination with the voiceover, will communicate and emphasize to the audience that, when the Nation faces any battle, the Marines themselves—with their fighting spirit—are the greatest weapon in the United States Marine Corps’ arsenal.

"A Nation's Call" is the latest advertisement released under the “Battles Won” strategy. “A Nation’s Call” unfolds by showcasing the full power of the United States Marine Corps engaged in an assault mission. Depicting a 5th Generation Marine Corps operation (naval integration, ship-to-objective, technology-fueled). As the Marines move toward the objective, each layer of ships, tanks, armored vehicles, planes and helicopters is removed. This visual story, in combination with the voiceover, will communicate and emphasize to the audience that, when the Nation faces any battle, the Marines themselves—with their fighting spirit—are the greatest weapon in the United States Marine Corps’ arsenal.

Photo by Staff Sgt. Bryan Nygaard

U.S. Marine Staff Sgt. Brian D. Raney, the station commander for Recruiting Substation Murfreesboro, stands with Raven Campbell outside of their limo for a father-daughter dance at St. Mark’s United Methodist Church, Murfreesboro, Tennessee, on Jan. 20, 2017. Raven did not have a father to go with but dreamed of attending the dance with a Marine. Raney stepped in to make her dreams come true. Raney is a recruiter currently stationed with Recruiting Station Nashville, 6th Marine Corps District, Eastern Recruiting Region, Marine Corps Recruiting Command.

U.S. Marine Staff Sgt. Brian D. Raney, the station commander for Recruiting Substation Murfreesboro, stands with Raven Campbell outside of their limo for a father-daughter dance at St. Mark’s United Methodist Church, Murfreesboro, Tennessee, on Jan. 20, 2017. Raven did not have a father to go with but dreamed of attending the dance with a Marine. Raney stepped in to make her dreams come true. Raney is a recruiter currently stationed with Recruiting Station Nashville, 6th Marine Corps District, Eastern Recruiting Region, Marine Corps Recruiting Command.

Photo by Sgt. Mandaline Hatch

U.S. Marine Staff Sgt. Brian D. Raney and Raven Campbell dance at St. Mark’s United Methodist Church, Murfreesboro, Tennessee, on Jan. 20, 2018. Raney stepped in as the father figure for the father-daughter dance. Raney is a recruiter currently stationed with Recruiting Station Nashville, 6th Marine Corps District, Eastern Recruiting Region, Marine Corps Recruiting Command.

U.S. Marine Staff Sgt. Brian D. Raney and Raven Campbell dance at St. Mark’s United Methodist Church, Murfreesboro, Tennessee, on Jan. 20, 2018. Raney stepped in as the father figure for the father-daughter dance. Raney is a recruiter currently stationed with Recruiting Station Nashville, 6th Marine Corps District, Eastern Recruiting Region, Marine Corps Recruiting Command.

Photo by Sgt. Mandaline Hatch

U.S. Marine Staff Sgt. Brian D. Raney waits for Raven Campbell to exit the limo at St. Mark’s United Methodist Church, Murfreesboro, Tennessee, on Jan. 20, 2018. Raney and the community came together to make the father-daughter dance a special night for Raven. Raney is a recruiter currently stationed with Recruiting Station Nashville, 6th Marine Corps District, Eastern Recruiting Region, Marine Corps Recruiting Command.

U.S. Marine Staff Sgt. Brian D. Raney waits for Raven Campbell to exit the limo at St. Mark’s United Methodist Church, Murfreesboro, Tennessee, on Jan. 20, 2018. Raney and the community came together to make the father-daughter dance a special night for Raven. Raney is a recruiter currently stationed with Recruiting Station Nashville, 6th Marine Corps District, Eastern Recruiting Region, Marine Corps Recruiting Command.

Photo by Sgt. Mandaline Hatch

Sgt. Maj. Mike Lanpolsaen (left), Maj. Gen. Paul Kennedy, Dan Payne, Maj. Benjamin Heredia and Sgt. Maj. Jon Jerome pose for a photo during the USA Rugby 2018 National Development Summit in Denver, Colorado, January 19, 2018. During the summit, Kennedy announced a new partnership between the Marine Corps and USA Rugby. The Marine Corps partners with organizations that share its core values of honor, courage, and commitment. Rugby, which is well-known for instilling discipline, physical fitness, and mental toughness on its players, was a natural choice for the Marines. As an official partner of USAR, Marines will have the opportunities to attend several USAR events such as training and education seminars, college championships, and high school regional cup tournaments. Lanpolsaen is the sergeant major of Marine Corps Recruiting Command . Kennedy is the commanding general of Marine Corps Recruiting Command. Payne is the chief executive officer of USAR. Heredia is the commanding officer of Marine Corps Recruiting Station Denver. Jerome is the sergeant major of Recruiting Station Denver.

Sgt. Maj. Mike Lanpolsaen (left), Maj. Gen. Paul Kennedy, Dan Payne, Maj. Benjamin Heredia and Sgt. Maj. Jon Jerome pose for a photo during the USA Rugby 2018 National Development Summit in Denver, Colorado, January 19, 2018. During the summit, Kennedy announced a new partnership between the Marine Corps and USA Rugby. The Marine Corps partners with organizations that share its core values of honor, courage, and commitment. Rugby, which is well-known for instilling discipline, physical fitness, and mental toughness on its players, was a natural choice for the Marines. As an official partner of USAR, Marines will have the opportunities to attend several USAR events such as training and education seminars, college championships, and high school regional cup tournaments. Lanpolsaen is the sergeant major of Marine Corps Recruiting Command . Kennedy is the commanding general of Marine Corps Recruiting Command. Payne is the chief executive officer of USAR. Heredia is the commanding officer of Marine Corps Recruiting Station Denver. Jerome is the sergeant major of Recruiting Station Denver.

Photo by Sgt. Shaehmus Sawyer

Maj. Mark Goebel

Maj. Mark Goebel

Photo by Sgt. Tran

Marine Maj. Ryan B. Cohen, a Silver Star recipient, speaks to the St. Louis University Men’s Basketball Team at the National Museum of the Marine Corps in Triangle, Virginia, Jan. 11, 2018. The speech promoted comradery as well as the Marine Corps’ core values of honor, courage and commitment. Cohen received a silver star for his gallantry in Operation Enduring Freedom. (U.S. Marine Corps photo by LCpl Haley Gawronski)

Marine Maj. Ryan B. Cohen, a Silver Star recipient, speaks to the St. Louis University Men’s Basketball Team at the National Museum of the Marine Corps in Triangle, Virginia, Jan. 11, 2018. The speech promoted comradery as well as the Marine Corps’ core values of honor, courage and commitment. Cohen received a silver star for his gallantry in Operation Enduring Freedom. (U.S. Marine Corps photo by LCpl Haley Gawronski)

Photo by LCpl. Haley Gawronski

Master Sergeant Damian Cason, the Marine Corps Recruiting Command Engagement Chief, speaks to attendants of the U.S. Marine Corps Ball’N Holiday Invitational at Thompson High School in Alabaster, Alabama, Dec. 29, 2017. The basketball tournament hosts over 50 high schools from across the country. The Marine Corps sponsored the tournament to assist the community in building camaraderie and leadership in the youth. (U.S. Marine Corps photo by Lance Cpl. Jack A. E. Rigsby)

Master Sergeant Damian Cason, the Marine Corps Recruiting Command Engagement Chief, speaks to attendants of the U.S. Marine Corps Ball’N Holiday Invitational at Thompson High School in Alabaster, Alabama, Dec. 29, 2017. The basketball tournament hosts over 50 high schools from across the country. The Marine Corps sponsored the tournament to assist the community in building camaraderie and leadership in the youth. (U.S. Marine Corps photo by Lance Cpl. Jack A. E. Rigsby)

Photo by Lance Cpl. Jack Rigsby

U.S. Marine Corps Col. Terry M. Johnson, Commanding Officer, 12th Marine Corps District, Marine Corps Recruit Depot, San Diego, presents Ms. Gloria Pettis with a Commendation for Meritorious Civilian Service Medal for her 36 years of faithful and dedicated federal service, Dec. 21, 2017. Ms. Pettis served as the Financial Management Analyst for the 12th Marine Corps District for almost 25 years.

U.S. Marine Corps Col. Terry M. Johnson, Commanding Officer, 12th Marine Corps District, Marine Corps Recruit Depot, San Diego, presents Ms. Gloria Pettis with a Commendation for Meritorious Civilian Service Medal for her 36 years of faithful and dedicated federal service, Dec. 21, 2017. Ms. Pettis served as the Financial Management Analyst for the 12th Marine Corps District for almost 25 years.

Photo by Sgt. Taylor Morton

SAN ANTONIO, Texas -- Sergeant Jesse W. Swayze, a canvassing recruiter at Recruiting Substation Northeast, talks to an applicant about which challenge card he selected during their appointment.

SAN ANTONIO, Texas -- Sergeant Jesse W. Swayze, a canvassing recruiter at Recruiting Substation Northeast, talks to an applicant about which challenge card he selected during their appointment.

Photo by Sgt. Guadalupe Campos

Courtesy Photo

Courtesy Photo

Photo by Courtesy Photo

KANSAS CITY, Missouri - Marine Col. David Fallon, commanding officer of the 9th Marine Corps Recruiting District, leads a leadership talk during the 2017 American Volleyball Coaches Association (AVCA) convention here, Dec. 13-17, 2017. During the convention, Marines presented the 2017 United States Marine Corps / AVCA Coach of the Year awards, held a physical training session pushing participants to better themselves as influencers and mentors, and hosted a Marine Corps leadership talk to share 242 years of battle-hardened institutional knowledge. (U.S. Marine Corps photo by Sgt. Nathan Wicks)

KANSAS CITY, Missouri - Marine Col. David Fallon, commanding officer of the 9th Marine Corps Recruiting District, leads a leadership talk during the 2017 American Volleyball Coaches Association (AVCA) convention here, Dec. 13-17, 2017. During the convention, Marines presented the 2017 United States Marine Corps / AVCA Coach of the Year awards, held a physical training session pushing participants to better themselves as influencers and mentors, and hosted a Marine Corps leadership talk to share 242 years of battle-hardened institutional knowledge. (U.S. Marine Corps photo by Sgt. Nathan Wicks)

Photo by Sgt. Nathan Wicks

U.S. Marine Corps Lance Cpl. Tyler L. Archambeault, right, with Company F, 2d Recruit Training Battalion (2D RTBN), Recruit Training Regiment (RTR), poses for a photo with his senior drill instructor Staff Sgt Ryan. S. Jackson with Company F, 2D RTBN, RTR, after a graduation ceremony at Marine Corps Recruit Depot San Diego, Calif., Dec. 15, 2017. Archambeault received the Chesty Puller award and was named company honor graduate from Company F, 2D RTBN. (U.S. Marine Corps photo by Lance Cpl. Alexander L. Gist)

U.S. Marine Corps Lance Cpl. Tyler L. Archambeault, right, with Company F, 2d Recruit Training Battalion (2D RTBN), Recruit Training Regiment (RTR), poses for a photo with his senior drill instructor Staff Sgt Ryan. S. Jackson with Company F, 2D RTBN, RTR, after a graduation ceremony at Marine Corps Recruit Depot San Diego, Calif., Dec. 15, 2017. Archambeault received the Chesty Puller award and was named company honor graduate from Company F, 2D RTBN. (U.S. Marine Corps photo by Lance Cpl. Alexander L. Gist)

Photo by Lance Corporal Alexander L. Gist

Mary Wise, head women's volleyball coach at the University of Florida, poses for a photo after receiving the U.S. Marine Corps American Volleyball Coaches Association (AVCA) National Coach of the Year Award, in Kansas City, Missouri, Dec. 14, 2017. Marine Corps Recruiting Command partners with the AVCA, teaching coaches about the aspirational career opportunities available to elite athletes in the Marine Corps. Wise and the Florida Gators are vying for a national championship in the 2017 NCAA volleyball tournament. (U.S. Marine Corps photo by Sgt. Nathan Wicks)

Mary Wise, head women's volleyball coach at the University of Florida, poses for a photo after receiving the U.S. Marine Corps American Volleyball Coaches Association (AVCA) National Coach of the Year Award, in Kansas City, Missouri, Dec. 14, 2017. Marine Corps Recruiting Command partners with the AVCA, teaching coaches about the aspirational career opportunities available to elite athletes in the Marine Corps. Wise and the Florida Gators are vying for a national championship in the 2017 NCAA volleyball tournament. (U.S. Marine Corps photo by Sgt. Nathan Wicks)

Photo by Sgt. Nathan Wicks

A drill instructor figurine, part of a much larger statue, holds a steady salute on its day of unveiling at the National Marine Corps Museum in Triangle, Virginia, Dec. 13, 2017. At Their Core, one of three statutes that were unveiled, was crafted by Kris Kuksi for Marine Corps Recruiting Command’s Battles Won brand idea, but also to represent the irreducible fighting spirit of Marines. Kuksi is an artist contracted to work with MCRC's contracted advertisement agency, J. Walter Thompson. (U.S. Marine Corps photo by Pfc. Mitchell Collyer)

Photo by Pfc. Mitchell Collyer

Waged in Will, one of three of Marine Corps Recruiting Command’s statues, is unveiled at the National Marine Corps Museum in Triangle, Virginia, Dec. 13, 2017. The sculptures were crafted by Kris Kuksi for MCRC’s Battles Won brand idea and its advertisements, but also to represent the irreducible fighting spirit of Marines. Kuksi is an artist contracted to work with MCRC's contracted advertisement agency, J. Walter Thompson. (U.S. Marine Corps photo by Pfc. Mitchell Collyer)

Photo by Pfc. Mitchell Collyer

Nation’s Call, one of three of Marine Corps Recruiting Command’s statues, is unveiled at the National Marine Corps Museum in Triangle, Virginia, Dec. 13, 2017. The sculptures were crafted by Kris Kuksi for MCRC’s Battles Won brand idea and its advertisements, but also to represent the irreducible fighting spirit of Marines. Kuksi is an artist contracted to work with MCRC's contracted advertisement agency, J. Walter Thompson. (U.S. Marine Corps photo by Pfc. Mitchell Collyer)

Photo by Pfc. Mitchell Collyer

At Their Core, one of three of Marine Corps Recruiting Command’s statues, is unveiled at the National Marine Corps Museum in Triangle, Virginia, Dec. 13, 2017. The sculptures were crafted by Kris Kuksi for MCRC’s Battles Won brand idea and its advertisements, but also to represent the irreducible fighting spirit of Marines. Kuksi is an artist contracted to work with MCRC's contracted advertisement agency, J. Walter Thompson. (U.S. Marine Corps photo by Pfc. Mitchell Collyer)

Photo by Pfc. Mitchell Collyer

Marine figurines, as part of a larger statue, stand static after the sculpture was unveiled at the National Marine Corps Museum in Triangle, Virginia, Dec. 13, 2017. Nation’s Call, one of three statutes that were unveiled, was crafted by Kris Kuksi for Marine Corps Recruiting Command’s Battles Won brand idea and its advertisements, but also to represent the irreducible fighting spirit of Marines. Kuksi is an artist contracted to work with MCRC's contracted advertisement agency, J. Walter Thompson. . (U.S. Marine Corps photo by Pfc. Mitchell Collyer)

Photo by Pfc. Mitchell Collyer

Marine Corps Recruiting Command