Legacy of Marines celebrated in new Black History Month campaign[MIGRATE]
In observance of Black History Month, Marine Corps Recruiting Command will be launching an advertising campaign throughout the month of February. The campaign will celebrate the legacy and history of Marines.
“This campaign will be a continuation of last year’s “Where I’m From” campaign,” said Eric Lindsay, diversity advertising officer, MCRC.
The multi-faceted campaign created by the UniWorld Group advertising agency will feature African-American Marines, enlisted and officer, chosen to share their stories of the opportunities given to them by their families, hometown communities and the Marine Corps. Their stories will be shared through videos that will appear on Marines.com/WhereImFrom throughout the month of February.
In addition to the video stories, the American public will see television, print and mobile elements of the campaign. Content will be released as the month progresses.
Returning from last year’s successful campaign will be an interactive map hosted on Marines.com/WhereImFrom. The map allows visitors of the website to see videos of Marines from their hometowns telling their story, as well as the ability to leave messages of support. In addition to being posted on Marines.com/WhereImFrom, viewers can also see the videos on the Marine Corps’ official YouTube, Twitter and Facebook pages.
“We’re asking Marines, former and present, as well as friends of Marines to populate our map, tell us where they’re from and show support,” said Lindsay.
New to this year’s Black History Month campaign is a historical element allowing viewers the chance to learn more about the Montford Point Marines, the first African-American’s to earn their place among the few and the proud.
“This year’s campaign will have three segments telling the story of the Montford Point Marines,” said Lindsay.
The Montford Point Marines, the first African-Americans to serve in the Marine Corps, earned their nickname from Camp Montford Point, Camp Lejeune, N.C., the segregated base on which they received basic training before going to war in the Pacific theatre of World War II.
“The Montford Point Marines joined the Marine Corps in a time of war. They trained to fight the enemy, fought the enemy overseas and came back to the United States to fight racism at home,” said Capt. Joseph Wydeven, diversity officer, MCRC. “Despite the overwhelming obstacles in front of them, they overcame them all and speak to this day of their love for the Marine Corps. Their story is one of resiliency, perseverance and mental fortitude that we can all learn from.”
Look for the updated “Where I’m From” campaign on Marines.com/WhereImFrom, on the Marine Corps’ official YouTube, Twitter and Facebook sites and in print during the month of February.